It is very obvious that a reader will move on to another website if the content you have presented is not convincing or if he finds it confusing. Anyone spending time on your website and reading your content is an opportunity which should be utilized perfectly. The content needs to be pitching perfect and should serve the purpose.
Content is the magical formula that builds up conversion rates. The content featured in snippets generates clicks according to its relevancy and impression that it is able to create on the viewer and in turn clicks act as a great return on investment. It is your content that turns a viewer into the visitor.
Any business new or established relies on Digital Marketing and the first step in getting it right is through developing value content. Everything else is just there as a facade and the one that is driving the whole digital world silently is the content. It is the secret ingredient recipe that establishes and binds the whole recipe together.