Website homepage content – are you confused as to what to put on the homepage of your website? If yes, do not worry as you are not the only ones who go second guessing about it till you feel paralyzed. The fact is that even a number of well-experienced digital marketers to struggle when it comes to placing content on the homepage of a website.
Well, while there is no “perfect formula” you can follow, there are a number of options you can choose from. Below mentioned is the checklist you can follow to understand what needs to go on the homepage of a website. It is important to understand that you need to create a smart homepage that will help your business achieve its goals.
The very first thing the visitor sees on your website is the logo. The ideal placement for the same is on the top left side. You also need to resist the urge to get more creative with the logo’s placement. Also, do not crowd your logo with a number of elements seem unnecessary. You can instead opt to surround it with a lot of negative space as it makes the logo stand out.
A number of people love to animate their logo but remember that it is a passé and can also cause problems with the loading speed of your website.
After the logo, the next thing any visitor notices on your homepage is the site menu. The menu needs to feature the important pages of the website and it should allow the visitors to navigate to a specific page quickly. Some of the tips you can follow while designing the menu on the homepage are,
After the above two, if you are still wondering as to what to put on the homepage of your website, you need to think about providing access to those special features you wish to offer to your visitors. Make sure you choose an elegant way to do so. Some of the examples are login or register.
The main image is often called the “Hero Shot” and there is a reason for calling it so. This is not only the largest but is also the most prominent elements on the homepage of your website. But, there are also a few things you need to keep in mind when designing the same. Let us have a look at what they are.
The homepage of the website also needs to have a proper introduction to your business. This is the right way you can begin the dialogue with the website visitor. Make sure it is tight and informative. You can even include the right keywords as well as internal links in the same.
Content blocks are important as they can be used to provide valuable information to the website visitors. Some of them you can include in the content blocks are products or services, offers, clients, awards, events, news or even the location of your business.
If you have a website that has a good number of pages, you can add a search box on the top of the homepage. It acts as a shortcut that enables the visitors to quickly navigate to the page, without wasting any time.
It is important for every website to have a footer and it is one of the standard features followed by almost every web designer. It is important as it can be used to showcase some of the important information like the companies contact info, the location with the map, the signup or the subscription form, social media optimization icons and much more.
Hope we answered your question as to “what to put on the homepage of your website?” Remember that it’s your homepage and you can feature whatever you want on it, but make sure to plan and design your page based on what your visitors might like and want.