What is SEO service all about?

Today more than two million websites are created every single […]

Today more than two million websites are created every single day. You need a website to keep your blogging profile up and running. You need web pages for the companies you represent. You need a website to promote a fleet of apps. You may need a blogging platform to post your tutorials or learning materials in. Likewise, the need for you to open a web page is endless.

To help you get a visible presence across social media channels or the world’s leading search engines; you must make your content SEO rich. Only then is your website recognized in the webby world. Hence, techniques are evolving at the dynamic and fast-paced SEO. These are techniques you need to master to have your website up and running. So here in this guide, let’s have an overview of the basics. 

Conceptual understanding of SEO

SEO is a popular acronym that stands for ‘Search Engine Optimization’. You must optimize your content so that people can see you via your website. SEO resembles a magnifying glass that adds visibility to what you do across the World Wide Web. Hence, you can get organic search results in favor of your website only when you frame content in sync with SEO strategies or guidelines.

Again, if you look at it, 93% of sale transactions get cleared when people find the right website indeed, i.e. when they find a web selling their products or servicing their independent requirements. It is the SEO that throws light on what you do in the virtual space. You can approach a leading firm that provides SEO services in an end to end manner.

Classification of Google’s search engines

Google is the world’s largest search engine. You can ask almost anything under the sun to Google. And you get relevant answers for what you look for. Google classifies your search queries into four main categories. Now, what are they?

  • What do you want to know?
  • What do you want to go?
  • What do you want to do?
  • What do you want to buy?

Therefore, you must design content that adheres to the above-mentioned categories. You must use contemporary SEO techniques so that your website gets noticed. An SEO service provider can help you create a website, produce content, and finally help you sell products in a hassle-free manner.

How do you categorize SEO based on what you have on the site?

Do you want to implement or ingrain SEO elements in almost every section of your web site? Then you must know what categories you must work on. Let me divide your SEO strategizing into three main sections. A brief glimpse will also be given into each one of them.

  • Technical
Technical stuff refers to components that directly affect the visibility or performance of your web page. These are components from where search engines access your site. You pay focus on a) Indexing and Crawling b) URL structure c) Schema d) Page speed e) Structure of the site and so on.

  • On-page SEO techniques
How are viewers going to get attracted to your website? You must focus your efforts on building the right on-page SEO techniques for the site. Like, you can include content, texts, video files, images, and audios to the web pages. Again, you must tag them via HTML tags and structured data.

  • off-page SEO techniques
You don’t have to worry about technical web building or portraying content attractively. You focus your efforts on demonstrating the trust and authority of your web links. Plus, you think of building audiences for your brand. The relevant off-page SEO techniques are link building, social media marketing, PPC marketing, user-driven content, and so on.

Popular SEO trends

To know or understand SEO better, you must know what SEO trends are. This way, you get a deeper understanding of what the concept is all about. So here, let me introduce you to some of the evolving trends that are used in the field of SEO.

  • Knowledge panels
This is the simplest SEO idea to gain visible traction for your web page. We call it the knowledge panels. To gain businesses via local searches done via mobile phones or laptops, use knowledge panels as a part of your snippets. The panels display basic info on what a business is all about. These include:

  • Location
  • Phone number
  • Ratings
  • Hours of operation
  • Finally, info on what you are into- You can have a brief description done via 100 worded content. Like if you run a beauty salon, what services do you offer? If you run a school, what curriculum does it follow? Or what are the subjects you offer? Knowledge panels can benefit local searches done via mobile phones, laptops, or even tablets. Approach an SEO service company that can understand your independent requirements in a precise manner.

Featured ads

This is a wonderful SEO technique that can help you get search leads, prospects, and finally help you win customers too. Google Ad Word is a tool that helps you pick SEO enriched phrases for your business page. Google ads appear on Google search pages and even on Email templates. You can use feature ads for your web store. You get immediate visibility for products or services you offer at the marketplace.

Featured snippets

Featured snippets refer to meta tag descriptions that contain a brief overview of what you are into.
You don’t take the store info here. You just mention what products you offer. You include brownie points like sale offers, discounted deals, etc. Plus, you list the exciting products you offer. The snippet gets displayed every time someone enters a query based on fashion clothing. You can have featured snippets designed when you approach the best SEO service company in Gurgaon.

How do you apply SEO techniques to different platforms?

You had seen a conceptual understanding of what SEO is all about. You have an overview of SEO enriched techniques. Now, you are going to look at how you can include optimization to different platforms. Like social media channels, mobile apps, etc.
Let us have a look at the three main ones:

App store optimization

Known as app store marketing, App store optimization or ASO is a technique that can improve the overall user experience. It is also used to improve the rankings of mobile apps. These apps are mostly put into app stores like iTunes, Google Play, and the Windows Store. The apps are created for mobile phone users like iPhone/iPad, Android, and Windows.

ASO focuses on:

  • Helping your brand get a better exposure
  • Making you get positive app reviews and ratings
  • Audience engagement and
  • Additional marketing/ channel diversification.

YouTube Channel and Video optimization

You must optimize your videos in a succulent manner. You can follow SEO techniques in getting your video optimization done in a precise manner. You can then upload the optimized videos via YouTube. You can include product tutorials, featured ads, brochure know-how, and video ads using the same platform.

Google My Business Optimization

Business owners can manage their portfolios in a seamless manner across search engines. Google My Business Optimization or GMB is a free tool that is given away by Google Inc. to help achieve this feat. GMB follows a local search strategy. By using GMB, your store or brand can get visible exposure almost instantly.


You have an overall overview of what SEO is all about. Now that you have an understanding of what SEO techniques to work on, make sure to make good use of the same to grow your business exponentially.

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