On Page SEO: What You Need To Know For Your Website
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March 24, 2022
What is SEO?
Search engine optimization, or SEO, is the process of making your website appears higher in search engine results, also known as ranking higher in Google, Bing, Yahoo, etc. To get your website higher in search engine results, you’ll need to focus on improving your site’s content and verifiable on-page SEO. Although there are many aspects to SEO, in this post, we are going to focus specifically on what you need to know about SEO for your site as an indie author. When it comes to SEO for your site, you’re going to want to control as many of the factors as possible. Luckily, there are many things you can do to improve your site’s SEO and drive more traffic to your content. Here’s everything you need to know about how to improve your site’s SEO, from changing the title tags on your pages to writing keyword-rich meta descriptions.
You’ve probably heard the saying “Content is king,” but it’s also important to remember that your blog’s SEO is largely dependent on the keywords and keywords phrases you’re using in your content. In other words, if someone types “keyword” into their browser, it’ll show up on the search engine result page (SERP) along with the content you’ve written about that keyword. The more keywords you include in your content, the more likely it is that someone searching for that keyword will visit your site. To start keyword research, you’ll want to search for relevant keywords to your niche on Google, and then group related keywords into categories. Below are a few tips for keyword research:
- Keep keywords relevant to your content – Don’t write about a topic that’s unrelated to your book. For example, if your book is about travel, you should also avoid keywords that are too specific to your niche, like “best beaches in the world 2018,” since this has nothing to do with the content of your book.
- Think of long-tail keywords – Keyword research is based on the idea of keywords being too broad or too narrow. Long-tail keywords, though, are much more specific, which is why they’re so important in improving your site’s SEO.
- Include your keywords in the title and the URL – The title is probably the first thing people see when they visit your site, so it’s important to include your keywords. While the URL is generally unimportant to most people, it can be a critical part of your keyword research.
- Include your keywords in the header tags – Header tags are often ignored, but they can be a critical part of keyword research for your site. For example, if you’re researching keywords about travel, you might include keywords like “keywords for travel,” “best travel destinations,” and “best travel blogs” in your header tags.
- Include your keywords in the body tags – The body tags are the most important part of keyword research for your site. The reason is that they’re going to show up when people click over to your content. Therefore, it’s important to make sure your body tags are as keyword-rich as possible.
- Include your keywords in the alt tags – These tags are also generally ignored, but they can also be a critical part of keyword research for your site. The reason is that they’re going to show up when your images are credited on Google. Therefore, it’s important to make sure your alt tags are as keyword-rich as possible.
What is On-page SEO?
Edit your footer tags – Your footer tags are another part of your website that Google won’t see, so make sure you edit your footer tags correctly.
Make sure your code is optimized – Your code is what drives your website and determines if people will be able to see it, so make sure it’s optimized. This means that you need to make sure your code is minified and that there aren’t any errors.
Make sure all your links are correct – Make sure that all your links are working correctly, including all your internal links and all your external links, including your backlinks and your outbound links.
Make sure your images are credited correctly – Google sees all your images and is going to have a very difficult time understanding your content if you’re not crediting them correctly.
Make sure your videos are credited correctly – Google is also going to have a very difficult time understanding your content if you’re not crediting your videos correctly.
Meta Tag Optimization
Meta tag optimization is another way to improve your site’s SEO. Meta tags are generally unimportant to most people, but they are key to determining if your site is properly indexed by Google. Here are a few things you can do to optimize your meta tags:
- Make sure your titles are correct – Make sure your titles are correctly formatted, including your keywords and your page’s focus keyword.
- Make sure your alt tags are correct – Your title is going to be the most important part of your meta tag, but make sure that your alt tags are also properly formatted.
- Make sure your page content is keyword-rich – Your page content is the most important part of your meta tags, so make sure it’s keyword-rich.
- Make sure your robots.txt file is correct – Your robots.txt file is what’s going to determine if your website is properly categorized by Google. Therefore, make sure it
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