What is Google Tag Manager – Does the term ‘Google tag manager’ sound a Greek and Latin to you? Google’s tag manager is an integrated management system. Shortly abbreviated as TMS or Tags Management System. These are codes that are automatically configured to your system.

Google tags are tracking codes or related fragmenting code lines you save to a singular tag managing application. This way, you can easily store your data analytics or measuring tags from the web-based interface.

In this online guide titled ‘What is Google tag manager’. We are going to cover the overview on what the concept is all about. You would also have a look at some of the considerations worth pondering before you start installing the app.


This is what happens while you install a Google tag manager. The web site or app will automatically start communicating with your tag managing servers. You are able to collate or integrated your tag manager with the web-based interface. And this is what you get.

  • You can seamlessly set tracking tags. This includes the coding programs too.
  • You can create fire triggers while certain important events occur. This way, you do not miss out on important events that are going to impact your life forever.
  • The tag manager lets you create simplified variables. These can automatically take in your tag configurations.
  • You just use one singular tag manager. And this app based interface takes relevant tags from the following resources. Like Google Analytics, Google Ads, Floodlight, third party tags and so on.


With the detailed overview and what happens snippet, ‘what is Google’s tag manager’question has thoroughly been answered.

  • Whenever you want to migrate yourself to a decent tag manager app, the best practice is to migrate all the tags at once.
  • Although this is the best practice, the requirement is not a mandatory one. For the simple reason, the tag manager will fire up the migrated tags. Alongside, it will also take in the other tags. Those which are administered outside of the tag manager app.
  • You may just need to install one tag manager per website, app or device. Although you can create multiple accounts via google, you just one to set up one tag manager per company or website.
  • This way, you can migrate the other tags to this one. Much without hassles. More so, it is easier to maintain a unified tag manager for your firm or site. Instead of having to remember multiple pins, user ids and passwords.


You would definitely now have a fair idea on whether to install your very own tag manager or not. In order to save time or avoid confusion, these are the considerations you keep in mind. For an easier understanding of important pointers, the content has now been bulleted.

  • A tag manager, as you had seen earlier, is a unified app that stores all your company’s tags in the same place. As such, you are going to have a single tag manager in place. You therefore need to deploy someone who is in ownership of the account over a longer span of time. Senior employees or senior managers can handle the Tag manager’s accounts.
  • You will also have to replace someone as the back-up if the senior team member of your company is going to change roles.
  • Again, before you implement your tag manager’s account, you will have to devise a strategy. Suppose an executive manager or a senior team member suddenly leaves the organization, their account details will automatically be terminated. In this case, are you going to pass on the details to the next person who is in charge of handling the accounts? As a back-up, you can just create one more tag manager’s account.
  • Or do you intend having a master Google account for tag managing/ implementation alone? This is something you need to strategize on, before going ahead with creating a tag manager’s accounts.

Note: A cluster of tags, app variables and coding programs together is known as a container.


Here, you maintain a tag manager’s account or even use multiple accounts across domains. There is a need for creation or implementation of container accounts.

Again, the content is going to be presented to you in a bulleted version.

  • The best practice again for you is to create a singular container account. It takes care of the tag manager and implements its intricate complexities. If you use tags across user domains, a single container account is going to serve all the domains at once.
  • However, you also need to consider other factors before you decide on the number of container accounts. Your company needs to handle various stuff.


You need to configure container accounts in such a way, that tags and their related variables simultaneously get exported. You carry out container account’s import or export using API.

  • Suppose all the tags fire up to load your company’s web sites, a single container’s account is sufficient. You can go ahead implementing one.
  • When you publish the content from a container all the changes go live irrespective of the domain.
  • However, when you want to incorporate web changes on one domain without affecting the other user domains, then you need more container accounts. You can customize each container account to suit each independent domain requirement.
  • When you plan having multiple tag managers or container accounts, you can fire-wall info using data layers. This way, the content is well protected from hacking or other forms of cyber thefts.

You thus have a fair idea on what is Google’s tag manager and how you implement the same. We have also spoken about containers and having multiple accounts. Now comes the time, for you, to go ahead and create the firm’s tag manager and a data container account.