The e-commerce business around the world is going to be $4.5 trillion by 2021. That is the power you hold if you have an e-commerce business today. If you know the right way to crack the marketing for your business, it is really easy to skyrocket your e-commerce sales and revenue.
Here in this blog, we at YoCreativ are going to give you tips/ways to optimize your website for lead generation for your e-commerce business. So, fasten your seat belt and dive into this enriching post curated just for you!
1. Know where you are getting traffic from
Before knowing how to increase ecommerce sales, you should know what is working/not working for your business. To find this, you should track where you are getting leads from. If you are distributing content and promoting your company over social media, emails, live chat or blog posts, then use analytical link shorteners and other tools to check the traffic drawn from these sources.
This will help you create the right content and marketing strategy for your business
2. Measure how your lead generators are performing
If you have made a marketing funnel for your e-commerce business, it is very important to audit it. To start with, you can use tools like Website Grader to evaluate your lead generation sources. These tools also give proper feedback about ways to optimize your website for lead generation.
3. Optimize each step of your lead generation
Once you are done with auditing your lead generation process, optimize each step of your lead generation process. Then it will be easier for you to answer how to increase ecommerce sales. To optimize, do A/B testing at each step with at least two variants. Fix your landing page’s content as the first step. If you bring a user to your website and are not able to explain what the brand about, you will surely lose that lead.
4. Try having innovative CTAs, Live Chats and Support
This is very important for you. If you are an ecommerce business, CTAs can do wonders for you. Put out new offers and discounts as CTAs at places and pages you get the maximum traffic on. Also, work on the customer support side and build an approachable live chat tab to help your customers. This will give them a better experience and they will spend more time on your website.
5. Design for Mobile
Once you are done with making your funnel right, it is very important to target the maximum number of people with a mobile optimized model. Your website might be optimized but it is very important to make it mobile responsive as most of the people surf the internet over their smartphones.
In basic optimizations, have different sizes of image deployed for website for PCs and mobile phones. According to Google, 61% of the users are unlikely to return to a website which they had trouble accessing over their smartphone.
6. Lead Nurturing
Once you are done with various ways to optimize your website for lead generation and have done the A/B testing for each step, you need to start nurturing your leads. By lead nurturing we mean that you now have to interact with your prospective customers more often. You need to create a workflow of follow-ups which will include some actionable content. According to studies, companies which nurture leads, notice a 50% more increment in sales than their competitors.
So, with drip marketing mails, retargeting of ads and optimal offers, you can incline the buyer towards buying your products/services.
7. Checkout Simplified
Once the user has made up his mind to buy your product/services there is nothing that can stop him from doing so. Right? Wrong! If you nurture a user to come to your website and agree to buy, a bad and long checkout process can piss them out and make them leave your website. Hence, it is very important for an ecommerce business to have a simplified checkout process with all sorts of payment options provided. This helps in keeping the intent of the user to buy from your website intact.
Last but not the least, it is very important to ask one question before finding an answer to how to increase ecommerce sales and that is ‘How different are you from your competitors?’ And if you are able to answer this question for yourself, you can do the same for your target audience. With so many brands and so much of content online, it is very important for businesses to give their users a differentiating factor. Hence, while going through all the seven points above make sure that you think again and again what makes you different.
For more such informative blogs, stay tuned to YoCreativ