The popular quotation “Old ways won’t open new doors” applies to the marketing profession as well. Digital marketing is an innovative trend adopted by marketers to build brand awareness in society.
Digital marketing is simply defined as the promotion of products or services over the internet. The number of social media users has grown to 2.5 billion by 2018. 96% of small businesses use social media marketing to grow leads and 92% of them stated that digital marketing is an important necessity for their businesses.
Digital marketing services in Gurgaon help you grow your business, increase your sales, and, expand your brand. In today’s digital business world, one needs a supporting partner that can help in taking advantage of marketing opportunities across a variety of channels in real-time.
Discover the potential of digital marketing and take your business to the top place.
Here’s the list of 9 different types of digital marketing services.
- Search engine marketing (SEM)
Search engine marketing (SEM) is defined as the process of gaining traffic, exposure, and visibility to the product or brand via search engines.
The two groups of Search engine marketing are:
- Search engine optimization (SEO).
- Pay per click advertising (PPC).
SEO and PPC are not easy tasks because of which most of the PPC is paid advertising. An SEO company in Gurgaon provide the best marketing services.
Search engine optimization (SEO): Search engine optimization is the process where the ranking of the website and the traffic to the company’s website are increased. This process is done organically using the search engines. SEO makes use of keyword research and ranking analysis. Companies are offering the best SEO services in Gurgaon.
Pay per click advertising (PPC): Pay per click advertising is one method of Search engine marketing. It generates traffic to the website by paying a certain price to the publisher. PPC is considered a short term solution where the publisher is paid. The cost depends on the quality of the website and the keyword’s competition in the market.
- Social media marketing (SMM)
Over the past few years, social media has completely changed the world of marketing. Social media offers another platform or channel to create brand awareness for your products or services. Social media marketing helps one in developing a loyal community, improving customer service, enhanced digital exposure, and, in cutting down the marketing costs. Social media marketing is free of cost or sometimes involves less investment and is more affordable than traditional marketing strategies.
The most popular social media platforms used for marketing purposes include Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, and, Snapchat. Managing the social media platform alongside focusing on your business could be tedious. It’s good to approach a digital marketing company in Gurgaon to avail of digital marketing services.
Social media ads are the newest advancement in social media marketing and are delivered to the targeted audience only. Different types of social media ads include photo ads, text ads, video ads, slideshow, etc.
- Content marketing
People use search engines and social media to search for great content and to socialize online. Your business grows only when you drive in potential people like these. Content marketing is one way to drive potential customers. Content marketing a way to create, publish, and, promote the custom content for marketing purposes.
The different types of content engaged in content marketing include informative infographics, articles, blogs, videos, images, etc. It’s often said that the mediocre content hurts your brand more than anything else. Avail the best content marketing services from the best marketing companies around the world. Effective content marketing results in increased conversion rate and more business increased traffic and social engagement, and, generation of more revenue for your business.
Email marketing is one of the oldest types of marketing, yet it remains efficient even today. It promotes the highest Return on Investment (ROI), because of which it’s used by most of the businesses even today.
Email marketing is a personalized approach where one communicates with the customers directly with the help of Emails. Email marketing helps one achieve the goals of increased leads, generation of sales, gaining more website visits, and, promotion of downloads. Email marketing campaigns serve the purpose of delivering the message of your business to the customers directly.
Various components of email marketing are newsletters, announcements, event invitation, direct marketing, etc. Email marketing also enables one to monitor the opening rate of your link with the help of analytical tools.
- Influencer marketing
Influencer marketing is considered a wise option in digital marketing. In influencer marketing, a person with a huge fan base on social media become the main potential to drive potential customers. The influencer could be anyone like a YouTuber, a blogger, a photographer, a speaker, an HR Manager, etc. Most of the companies often look for influencers who are easily recognized by large sections of people to perform marketing services for their brand or product.
- Affiliate marketing
Affiliate marketing is another type of digital marketing where one gets a commission for promoting the products of another company. The person is given the commission for each sale he/she makes and the performance is measured using the affiliate links. The affiliates are paid differently like Pay per click (PPC), Pay per sale (PPS), and, Pay per lead (PPL). Approach the PPC services in Gurgaon to increase your brand visibility in the market.
- Viral marketing
Viral marketing is the smartest form of marketing. Viral videos create a buzz in society in a way that nothing else could. The businesses consider this as a tool to promote their brands and products. Viral videos or images are created in such an engaging manner that one often ends up sharing that piece of content with their friends and relatives. This is how viral videos promote business indirectly.