With the advent of mobile, a telecom operator launched postpaid connections some time back. People took connections with forged addresses and made an STD/ ISD booth out of it. They kept jumping the payments until the operator realized he was bleeding. Some had b***s to use the right address and ask the salesperson to come and collect the dues if they had b***s and wanted it. Welcome to India.
With all the technology in place cab sharing companies are also not spared. People use their own cars like taxis and pose themselves as users from a separate mobile number. This helps them get a free pick up and drop to the office with performance incentives.
One of my friend who teaches driving abroad told once, Indians tend to jump processes regularly and get their license done. If demonetization could not stop us, nothing in the whole world can.
It is the foreign firms who have to change and adapt themselves if they want to work and be successful here. Yes, it is true that Indians fancy all the products and cultures of other countries, but at the same time, it is definitely not a wise decision to think that people will adapt to the same. It is to be noted with the care that Indian’s are obsessed with their culture and traditional practices, that makes the need to incorporate the Indian taste in every business that steps into the great Indian market.
The article is not meant to portray India or Indians in poor light but present the true picture of India to firms or brands trying to enter India. It is a rough and unpredictable place to work in but if Apple can be successful here, so can you. All you need after the right resources is a very good understanding of the Indian market and as said earlier, you need to surrender to be successful here.