Ambition is a very difficult desire to satisfy. Machiavelli says on the matter “……..sharing with him the honor and cares, and at the same time let him see that he cannot stand alone.”
You need to provide enough for the employees that they fear losing comfort if they venture out. It is this fear that binds them to you not any love.
Machiavelli’s preference for fear over love is well known and most cited of the lines. He simply argues over the efficacy of fear over love as human being responds on a more uniform basis than to love which a prince should employ.
The fear of losing the comforts provided by your business might be more effective than the love you might try to foster if you get the drift.
The subject of an employee is a very tricky one and needs a lot of shrewdness. As the business settles down and starts generating revenue, most of the employee related problems start looking manageable. At least you will have a team specifically to manage them.