Social media is no longer just a mere source of entertainment. Social media platforms are rapidly becoming one of the most essential aspects of digital marketing as these domains provide various benefits that help to reach millions of customers worldwide. Social media platforms serve other motives like launching any page or app promotion services, etc.
People should know the reasons as to why social media is important for digital marketing-
- It creates improved brand awareness.
- Best way to interact with customers over the world.
- It plays a vital role in networking and creates a healthy brand image.
- It increases traffic on a particular app or site.
- It enhances the search engine optimization ranking.
PPC means pay-per-click. It is a way of buying clicks that are initiated on a specific website. PPC allows a website to attract clicks rather than attempting to gain them organically as it might be a long process. It allows advertisers to bid for ad placement that is related to their business offering, based on the keyword entered by the user. Various companies provide PPC services in all over India. There are PPC services in Gurgaon available if you are looking for one.
PPC is a form of business to create digital marketing networks. Many digital marketing companies provide these services to apps, brands, and registered sites. There are many social media marketing companies in Gurgaon that provide digital marketing and promotional services to companies. Just like the digital marketing agency in Gurgaon, there are agencies in almost every city that help the local brands in promoting and advertising via various social media platforms.
There is a list of the top 10 most popular social media platforms which are as follows-
Instagram has users of 1 billion approximately all over the world. Its headquarters is located in California. It is a social media platform where the influencer, new brands, and product bases businesses can thrive.
Instagram has become a platform for digital marketing as the owners and brands get to interact with a wide range of audiences.
So if you want to know how to promote your page or yourself on Instagram, here are some tips for you-
- Switch your Instagram profile to a business profile because a business profile allows you to create and publish Instagram ads without the use of any paid services.
- Use of Instagram tools to have an insight into views and interaction data with your profile.
- You can sell your products by advertising via your posts.
- Sponsor your ads. This gives brands the ability to target their audience in a comparatively new way.
- Generating leads through Instagram stories.
- Do collaboration with brands and influencers for a wide reach to the audience.
- Create an interactive and appealing brand hashtag.
- Check your post timings. Like you do not wanna cover their whole news feed, or your followers will unfollow you eventually. So post only during the peak days and hours.
- Make sure to track your performance.
YouTube is the most used search engine. YouTube is the best platform for business-related education or entertainment. It is a platform for video sharing where the users worldwide watch billion hours of video daily. If you want to promote your brand or applications, all you have to do is create a YouTube channel where you can like, comment, and share videos with your PPC services in Gurgaon subscribers. You can also put some advertisements on YouTube to increase the traffic on your channel.
Whatsapp is a messaging application that is used in more than 185 countries. Earlier, WhatsApp was used just to communicate with their acquaintances, but presently, WhatsApp is being used for business communications as well.
Whatsapp is providing a business platform and an appropriate business profile and provide customer support too. Whatsapp provides separate apps depending upon the nature of the business. For small businesses and medium and large businesses, Whatsapp provides Whatsapp Business app and Whatsapp Business API, respectively.
Facebook is the biggest social media platform. Almost one-third of the world’s population uses this social media site. More than 65 million businesses are being run by Facebook pages, and more than 7 million active advertisements and ensure safety if you are looking for exposure via Facebook.
Twitter is a social media that allows individuals to interact with popular celebrities. It is also a community where global news and updates shared. Twitter has a strong emphasis on real-time information, which makes it different from other social media applications.
Linkedin is a site where people put on look for jobs, traditionally. Recently in a few years, it has grown into a professional social media platform where business experts connect to create a network and promote their brand. LinkedIn provides advertising opportunities, also boosts your content and posts, displays ads by the side of the site, and sends ads to Linkedin inboxes.
Snapchat has limited features like sharing short videos and photos with your friends. Snapchat introduced an add to story feature, but after a while, Instagram and other apps proliferated similar features too.
On this platform, you can submit your questions, images, links, and discuss and vote for them. This is a nice platform to advertise and promote your products and brands.
Tumblr is a social media platform for microblogging, and you can also share texts, photos, videos, audio, links, and more. From art to fashion to entertainment, you can share everything. Many blogs use Tumblr that you might come across.
It is a secure messaging app. Any company or brand can use telegram in many ways, like to create a chatbot or to broadcast messages except customer support.
So these are the following top 10 most popular social media platforms where you can advertise and promote your brand and earn online.