Digital marketing investment – adaptation is considered to be the main deciding trait of a human being. Anyone who thinks he does not need to invest in building his digital portfolio can be labeled safely as a dinosaur. For those being skeptical, the fact is that almost all big, medium, small business makes use of Internet Marketing regularly and Digital marketing brings in the large chunk of revenue for them.
Let’s look into signs that say you need to invest more on internet marketing already doing.
According to the 2011 census the world population has been tallied to be around 7 billion so considering any number below this as saturation point isn’t a wise decision. When the internet is spreading in every nook and corner and there is a Smartphone in every hand now. Still, if your customer base has become stagnant it means you need to do more. Saturation prevents growth and it slowly creeps into your business threatening the very existence. Investing in internet marketing exposes you to a new and varied audience.
Social media has the ability to create a persona of being physically available even though the fellow member is far away. This makes the customer bounce back on the same brand every time they wish to fulfill their needs. Apart from these, Engaging with your customs in social media makes you more versatile, approachable and trustworthy.
The main objective of a marketing plan is to reach a widespread audience. If your website is witnessing decreased traffic you surely need to ramp up your game plan. Check the last time you changed content either on your website, keywords, blogs, and social media communications. Decreased traffic is the first sign of things not going good digitally.
Here is a tip, Use Google analytics on a regular basis. Invest in internet marketing especially social media marketing that directs traffic to your website.
Your competition teaches you a lot and can be a quick source of change coming your way. Every business is a cumulative package of both strengths and weaknesses. Internet marketing gives you an additional opportunity to contain your weaknesses and project more of your strengths. Being a user of such strategies you can easily derail your competitors and fly way ahead. digital marketing investment will keep you more prepared. Check the shifting of customer base due to competitor’s efforts.
Every triumphed business has a history of recurring customers. So losing out repeating customers is to be considered as a sin. Think of the possible reasons why this is happening. Maybe your customers have not heard from you for some time or communication have become stagnant or boring. Look into the factors that may be affecting them or what your competitors might be doing right. Losing brand loyal customers is the same as losing your kingdom apart a day.
Traditional marketing like flyers, billboards, and newspaper advertisement can put a load on your budget. If your business depends heavily on it then you know that the profitability is very low and must have seen frequent months of loss. Internet marketing can be your savior to generate new leads at relatively lower costs.
Digital marketing is like having a dedicated worker working for you 24*7. Customers view, shop or access at their own will and ease. If your digital marketing is not reaching out to your customers, you are missing on utilizing the full efficiency of the internet.
Look at the cost of acquisition for traditional and Digital Medium. You’ll start seeing the ratio you should be spending on digital marketing.