• Color In Branding: Red

    Red is one of the most prominent colors of the […]

Red is one of the most prominent colors of the spectrum because of its high wavelength which makes it visible from a large distance. If used properly, it can make your brand stand distinct and bring a feeling of warmth to your customers. Along with blue and green it is considered as the primary color with the help of which we can derive any other color or shade we need.

Let’s look at few red colored things in nature:

  • Our blood is red because of the hemoglobin in it.
  • The sky at sunset and sunrise is red because of the Rayleigh scattering.
  • Ripe raspberries and cherries, wine, ruby and maple tree leaves
  • The color of Mars is red 

Symbolism of red color

Red is associated with things of passion or fire in them which can include affairs of the heart but is more related to sexuality and desire than love. Pink is the color of love, made from combination of red and white (White represents purity).

For the same passionate reasons red color represents threat, danger, anger and violence.

The positivism of red color comes from its association of life creator through sexual desires and energy. To a particular shade men generally use the phrase slutty red.

The negativity in red color comes from its association with anger, destruction, war and threat.

Remember the red signal of danger or color of stop signal in traffic lights?

Shades of red color and their symbolism

  • Light red:                             With the toned down red hue, it represents joy, sexuality, passion, sensitivity and can also represent love.
  • Pink:                                      Made by adding white which represents purity, it represents romance, love and friendship. Since females are more emotionally inclined, pink happens to be their favorite color. Pink represents female characteristics, weakness and passivity.
  • Dark red:                             With some amount of black which represents deadly seriousness, dark red is associated with leadership, willpower and courage. It is also associated with evil. Remember the red and black color combination of Dracula?
  • Reddish brown:                                Brown is associated with earthiness and when mixed with red it gives reddish brown color. This is associated with harvest and autumn. Since men mostly work on fields, it can also be associated with masculine qualities.

Cultural usage of red color

The human brain is very much related to the color. By default we tend to associate all the colors with respect to its symbolism. This makes appropriate usage of colors in cultural functions become an important factors as colors being an emotional value can create a make or break situation.   Red is the most prominent color in Indian wedding for its association with purity and vitality along with the warmth in relations that the wedding is supposed to bring. The same goes for Chinese weddings too but with time the brides have started moving towards the white color.

Ferrari would not be the same if was not red.The feel of Ferrari is brought entirely because of the red color that it proudly holds. The elegant and rich look is depicted from this red color.

Santa Claus is red dressed to bring the warmth on Christmas and you know that any other color on him will be unfathomable. In every scenario, either in the real or fantasies the red color is very much prominent and is used to create an emotion towards the occasion.

Impact of red color on you

We all know that the human heart is associated with the red color, hence red brings excitement and enthusiasm to the viewer by stimulation of energy and increasing the heart rate.

You see a red sign coming out of nowhere or even a lady in red dress, your heart beat will tend to increase.This is because of the sub-conscious relation between the color and its respective symbolism in human mind. Both the scenes create an urgency to act or respond. They make you aware that something is happening that requires your attention. It is not necessary that the attention should be related with positivity or negativity. Both danger and attraction will create this urgency, hence the impact of red color can be due to both positive aspect as well as the negative aspect.

Red color in business

Red colors make the brand look energetic with power. It also incites hunger and is the best color for food businesses and restaurants. Red color increases the heart rate and thus the metabolism which makes the viewer feel hungry.

Red also helps in impulse buying as it brings in urgency to act. Paint the windows and doors and see the footfall. It is one attention grabbing color. Red color is also associated with trust and confidence and businesses love the red colors.

The major sector that avoids red by default is the medical sector with the exception of Red cross that connects with the dire situations it works in. Otherwise, the whole sector avoids red in totality and for a good reason; its association with blood.

Startups in the sector can think about using the color as medical reasons have the fear factor in them and get a top of mind recall. Still, it is a risky chance in all sense. Most of the top brands one way or the other use the red color in their branding, when compared to all the colors red is the widely used colors among the top brands. Few of the brands that use Red as the primary color in their branding are You-tube, Coca-cola, CNN, Toyota, Canon, Puma, Disney and many more.

21 thoughts on “Color In Branding: Red”

  1. I would like to thank you for the efforts you’ve put in writing this site. I am hoping the same high-grade web site post from you in the upcoming also. In fact your creative writing abilities has encouraged me to get my own blog now. Really the blogging is spreading its wings rapidly. Your write up is a great example of it.

  2. A lot of thanks for your entire hard work on this blog. My mother really likes working on internet research and it’s easy to see why. A number of us know all of the powerful way you produce priceless tips and tricks by means of the blog and as well attract contribution from other individuals on that matter so our favorite daughter is studying a great deal. Take pleasure in the remaining portion of the year. You are doing a really good job.

  3. blast cube says:

    I simply could not leave your website prior to suggesting that I extremely enjoyed the usual information an individual provide to your visitors? Is gonna be again frequently to investigate cross-check new posts.

  4. Can I simply just say what a relief to discover a person that actually knows what they are discussing on the web. You certainly understand how to bring an issue to light and make it important. A lot more people must check this out and understand this side of the story. I can’t believe you aren’t more popular because you certainly have the gift.

  5. ircyb.org says:

    Hello there, I discovered your blog via Google while searching for a similar subject, your web site got here up, it seems to be good. I’ve bookmarked it in my google bookmarks.

  6. Just want to say your article is as astonishing. The clarity in your post is simply spectacular and i could assume you are an expert on this subject. Well with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please continue the enjoyable work.

  7. Thank you for sharing superb informations. Your web site is very cool. I’m impressed by the details that you have on this web site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found simply the info I already searched all over the place and simply couldn’t come across. What a perfect site.

  8. Punta Cana says:

    Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! By the way, how could we communicate?

  9. Thanks for sharing excellent informations. Your web-site is very cool. I’m impressed by the details that you¡¦ve on this website. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the info I already searched everywhere and simply could not come across. What an ideal web site.

  10. I’ve been surfing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the web will be a lot more useful than ever before.

  11. You could certainly see your enthusiasm within the paintings you write. The world hopes for more passionate writers such as you who aren’t afraid to mention how they believe. Always go after your heart.

  12. www.rim1.org says:

    Hiya very nice website!! Man .. Excellent .. Wonderful .. I will bookmark your website and take the feeds additionally¡KI am happy to seek out so many helpful information right here in the publish, we want develop more techniques in this regard, thanks for sharing. . . . . .

  13. Thank you for writing this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment. I subscribed to your blog and shared this on my Facebook. Thanks again for a great post!

  14. News says:

    Keep up the fantastic piece of work, I read few blog posts on this web site and I conceive that your blog is rattling interesting and has got lots of fantastic info .

  15. Business says:

    Generally I do not read article on blogs, however I would like to say that this write-up very forced me to try and do it! Your writing taste has been amazed me. Thank you, quite great post.

    1. admin says:

      Thanks a lot

  16. Let’s Store In Penelope Garcia’s (Virtual) Closet! says:

    Very nice post. I just stumbled upon your blog and wanted to say that I’ve truly enjoyed browsing your blog posts. After all I’ll be subscribing to your feed and I hope you write again soon!

  17. Dickhead says:

    Thank you for publishing this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment. I subscribed to your blog and shared this on my Twitter. Thanks again for a great article!

  18. John Deere Repair Manuals says:

    very nice put up, i certainly love this web site, keep on it

  19. Working At Masters Home Improvement says:

    I haven¡¦t checked in here for some time because I thought it was getting boring, but the last several posts are great quality so I guess I¡¦ll add you back to my everyday bloglist. You deserve it my friend 🙂

  20. Ivysaur Nicknames says:

    Heya i’m for the first time here. I found this board and I find It truly useful & it helped me out much. I hope to give something back and aid others like you helped me.

Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author

Content writer for Yocreativ ★★★★★

Recent Posts