In this online segment learn how to use Facebook custom audiences- a step by step guide.
As you all know, social media marketing is gathering higher momentum among affluent and middle-scale enterprises. The reach is so much better. You can place ads in front of target audiences following this method. Analyze how the users have been purchasing products in the past? Does your customer always have doll-sets or baby products displayed via the ‘history page’ screen? You can display similar products. Like-wise you can make use of several campaigning techniques to attract your target audiences.
Facebook is the social media channel having the highest viewership mandate across the globe. With over 1.47 billion users hooked to their FB accounts, things can never go wrong, especially if you want to capture the maximum web audiences across demographics.
We will learn the types of audiences where you derive your custom lists from:
You can procure lists from the data of customers. These were potential customers who might have done business with you on previous occasions. From newsletter subscriber lists or email lists you can get the data of customers who have been doing business with you on a regular basis. You can upload the information online and use a Facebook technique named hashing. This way, you can link to customer’s FB profiles while also keeping some of their confidential data protected.
Facebook tools like FB engagement or FB pixels can help you capture the data. Especially from the site they have doing business with. Say for example, you can download an app named Facebook pixel. This is an engagement tool that can be of a paramount importance to your business entity. The FB pixel directly links the online customers via their respective FB profiles. This way, you can customize consumer lists. Segregate them according to their product category and display your niche.
This ‘How to use Facebook custom audiences- a step by step guide’ explains about the types of custom audiences, methodology to create lists and then finally on how to make use of the same. Try it out and see the results for yourself. You can also hire the expert services of a social media marketing agency to effectively complete the task for you!