A successful campaign has 03 components in it, direction, effort, and persistence. The direction is set by the marketing tools you chose as discussed in the first step. The effort is your hard work and has financial factors associated with it.
Ensure that persistent efforts are governed by smartness and not hard work. For example, e-mail marketing reduces your customer acquisition cost while driving traffic to website and can be explored if it fits your scope of business.
Let’s look at some examples or ideas of smart marketing:
- Re-marketing Technique or e-mail marketing helps you turn visitors into customers.
- Brand inclusion is one of the best examples that can be cited here.
- Dice media, the digital video division of pocket aces came up with a web series ‘little things’ where in they smartly advertised the little app. It is way clear that if they advertise through ads, which can be skipped or ignored. As well as its but obvious that the audience watching this web series is tech savvy and heavy data user and this way of promoting your product is the best shot.
- Another very popular example is brand lumia being advertised in the movie ‘Chennai express
Even if you have a not so engaging product, find a creative angle because there is no substitute for great content. Working hard is important but working smartly makes a difference. Choose the smartest way to invest you funds and approach the right masses to go long.
There isn’t much of a use in knowing these digital marketing techniques unless they are used in action. Most importantly, it is you who have to act now. It is a wise decision to consult a digital marketing specialist like Yocreativ, who can guide you on how to embed yourself strong into the online world.