Designing for Social Media – Content, as you all must be aware of, is the kind of business. When you position reliable and informative content, forming a part of your site, you provide an open invitation to visitors who would love catching up with you. This is on your website. In order to make your digital presence felt, it is ideal that you design your web in such a way, that it integrates with social media channels. You can integrate the web design with Facebook, Google Plus, Twitter, Linked In, etc.
In this particular web designing segment, we are going to discuss 6 unique ways on how you do the designing for social media, just by integrating with the channels:
Helping customers know which social media sites you are into
This is a great way to get started off! You create the web design in such a way that you allow your customers or web users get a sneak peek into the social media channels you are into. They should be able to view the social networks you are on. This way, your web users can socially share your products, blog content and campaign ad promotions too. The cool idea was portrayed, by Erica Tevis, who is the owner of a popular wedding-based e-commerce site.
You again have Google Plus, Facebook, Twitter, Yahoo, Pinterest, and YouTube. Do you have any clue as to where you place them on the site? Well, the social media icons have to be placed on prominent locations across your site. The moment someone opens your site, the social buttons should be visible to them. “The more visible your social buttons are, the more users will interact with them,” says Jessie Jenkins, social media and content specialist at Thrive Internet Marketing.
Catch up with these vital techniques
You should include the following icons either on the header or across the footer section of your web page. You should have the ‘Follow us’ icons on almost every page of your site. As you, already see, that social media profiles, provide important pieces of info to users. The info is not only accessible by also helps them stay connected. When you drive network traffic via e-mail campaigning, the info is more or less static. The subscribers receive the emails. Most of them delete these even without looking into what it is all about.
But if you share an ad or blog post via Facebook, the customer engagement doubles up. They can also feel free to post their comments or likes on what they felt after reading the post or after viewing the video clippings. Hence it is imperative that web designers include “share” and “like” buttons on typically every blog post. You can also include a Call to action initiative. You can ask the viewers to like your Facebook page at the end of every blog post. Else you can ask them to follow your brand via Twitter. And ask them to join the discussion via Linked In, as well. You can allow designing social media from renowned firms or creative studios than attempting one of your own.
Design adds to the feel
Alessandra Caressa, the director of marketing and social network management at Greenrope, feels that most of the sites are in fact embedded with the optimal mix of social media profiles. But your web users will click on to the page or like your Facebook page only if they are told to do so. You will have to design your site in such a way that these icons add to the creative style or feel of the site, as such. The web designing techniques must be inviting enough to allow web users to enter your site and click the links that lead them into your social media channels.
Web designing integration to make lives easier
Again when you manage your fleet of e-stores via social media channels, individual logins are no longer required for web users. They can directly log into the site once they connect with the respective social media channels. Once the users log into their Facebook or Twitter accounts, they directly get access into your site. This way, one doesn’t have to remember too many pins, user ids or passwords. This technique of embedding social media channels into your very own web design definitely makes lives easier.
The technique also helps e-commerce businesses set up an internal community center, after all. Organizations, therefore, get fabulous opportunities to publish specialized content. And also seamlessly connect with their users. As for web designers, create the site in such a way that your web users do not have to go through a lengthy registration procedure. With personal details or attributes already captured on Facebook or Twitter accounts, all you need to do is just present printed questionnaire forms on how to sign up and what the company deals with.
Need to design web in social media friendly ways
Web designers need to create the site using social-media friendly ways. It is not user-friendly anymore but necessarily social media friendly. Starting from coding, designing content and adding to e-commerce based master tabs, everything needs to complement social media user experience or vice versa.
Static content needs to be replaced with variable content. By integrating the web design with social media channels, you get info popping out via buzz feeds, social media feeds, category driven areas of the site, blog feeds and news sites. You can also include home-page layouts as done for Google Ventures. This way, your site doubles up as modular panels that have any kind of info added to it.
Including open-ended technologies
Web design and social media can seamlessly be integrated using this powerful technique. You can include the Facebook Open Graph and Twitter cards while designing the site itself. This way, it adds to the creative feel of the site. You are able to present the site to social media audiences in a fabulous manner. But this technique needs to be implemented at the starting stages of site creation itself. It is hard to implement open-ended technologies on sites that have already been built.
Designing for social media need not be an ordeal anymore with the 6 collaborative techniques presented to you in this virtual guide.