As previously discussed, Yellow brings out the emotion of happiness in you and at the same time can also create a sensation of something not being well or general sickness. Food brands try to avoid yellow and instead opt for red as it brings in warmth and also depicts a sense of seriousness. Yellow may be used in food that needs to bring out the fun in eating like omelet’s yolk.
Most of the toys are thus kept bright shiny and not dull yellow to make children happy and inspire creativity. Yellow will be the favorite color to most of the kids as in general kids love the pleasant and calm color. Red will not be that much attractive for kids as it depicts anger and an unpleasant feeling. But when we consider adults the reverse will be true. Most of the adults are not that much attractive towards yellow as it is related to childishness.
The color yellow brings out the creativity in you but at the same time warns you of inferiority in the design. Posters in yellow will look creative enough and viewers may try to fill the space in them. On the same hand, the information provided with yellow in it will not look reliable and trustworthy. So finally, yellow is a kind of color that plays its role in both the negative and positive poles. It all comes to the context to understand what the color symbolizes. Use of yellow can represent life and at the same time also represent death. It can represent hindrance and at the same time can also represent creativity. Take a look at these brands so that you can understand the usage of yellow color psychology in branding much easily.