Red colors make the brand look energetic with power. It also incites hunger and is the best color for food businesses and restaurants. Red color increases the heart rate and thus the metabolism which makes the viewer feel hungry.
Red also helps in impulse buying as it brings an urgency to act. Paint the windows and doors and see the football. It is one attention-grabbing color. The red color is also associated with trust and confidence and businesses love the red colors.
The major sector that avoids red by default is the medical sector with the exception of the Red Cross that connects with the dire situations it works in. Otherwise, the whole sector avoids red in totality and for a good reason; its association with blood.
Startups in the sector can think about using the color as medical reasons have the fear factor in them and get a top of mind recall. Still, it is a risky chance in all sense. Most of the top brands one way or the other use the red color psychology in their branding, when compared to all the colors red is the widely used colors among the top brands. Few of the brands that use Red as the primary color in their branding are You-tube, Coca-cola, CNN, Toyota, Canon, Puma, Disney and many more.