SpreadHome is a premium home furnishing brand known for stylish, high-quality products ranging from quilts and bathrobes to towels, bedsheets, and accessories. The brand was already seeing good traction via paid Google and Facebook ads, but organic sales were missing from the equation.
The key goal was clear:
SpreadHome had a huge range of products—over hundreds of SKUs across categories. The challenge was twofold:
There was no SEO strategy in place, and with such a wide product mix, we needed to narrow focus without losing scale.
We didn’t try to rank everything at once. Instead, we grouped keywords around the brand’s most popular and high-converting products.
For each product (like quilts, bathrobes, etc.), we created a complete keyword ecosystem:
This helped us tap into different types of search intent—from discovery to purchase-ready.
Before jumping to content, we cleaned up all technical and on-page issues:
We also studied what top competitors were doing and tweaked the strategy accordingly—every week.
| Keyword | Search Volume (India) | Ranking |
|---|---|---|
| Quilt | 5.5 Lakh+ | Top 3 |
| Bathrobe | 1.6 Lakh+ | Top 10 |
| Esprit Umbrella | 900+ | Top 3 |
This case proves that with the right keyword focus and technical hygiene, even a large catalog eCommerce brand can win organically.
SpreadHome continues to rank and grow, season after season.