Gynoveda is one of India’s most trusted brands in women’s Ayurvedic healthcare. Known for offering holistic solutions for issues like PCOS, irregular periods, and fertility, the brand already had strong visibility especially for its name.
But when it came to generating traffic from broader non-branded search terms, there was a significant gap that needed to be addressed.
To build organic search visibility and traffic beyond just the brand name and generate quality leads from SEO efforts.
Almost all website traffic came from people already searching for the brand directly.
Very little organic visibility for non-brand keywords meant fewer new users finding solutions.
Growth relied heavily on brand recall and paid ads instead of organic search.
The challenge was to shift this balance toward organic growth.
Expanded content to drive discovery via deep keyword research and high-intent blogs focused on real queries.
Answered what users actually search, covering short-, mid-, and long-tail terms so every piece served a purpose.
Fixed technical issues, ensured indexing, improved mobile UX, optimized meta titles/descriptions, and added internal linking & schema.
| Keyword | Search Volume (India) | Ranking |
|---|---|---|
| First 72 hours of pregnancy symptoms | 18,000+ | Top 5 |
| 2 weeks pregnant hCG levels | 40,000+ | Top 3 |
| Period test | 5,400+ | Top 3 |
Growth in organic impressions
Increase in organic traffic
Boost in organic leads & inquiries
Gynoveda is now reaching new users searching for help; not just loyal customers searching the brand.
With the right content focus and SEO foundation, even health brands with strong name recall can expand beyond their existing audience.
Gynoveda is now not only a recognized brand but also a top organic authority in female wellness.