- There has been a significant change in the Indian companies with respect to their understanding and adoption of branding as a publicity tool.
- The importance of branding as a competitive tool has increased over time along with the hike in the intensity of competition in every industry because of which brand needs to fight for attention in order to survive.
- Unlike the companies in the west that go through previous campaigns before designing a plan, Indian companies do not have many examples to follow for which they need the expertise to take branding as a primary competitive strategy.
- Branding is not as easy as 8 letter word. It is an opportunity and niche area of operation. One cannot take chances with hit and miss strategy with branding and hence the emerging tactics of branding like digital media marketing have gained significant focus.
- In India awareness- trial- repurchase method for digital marketing of a brand is still considered as best to reach huge masses which is not much adaptable with foreign companies.
To make your brand a success you need to work on its reach to Which Digital Marketing is the Solution. To improve your brand there can be two effective solutions.
- Improving the performance of the brand to reach higher order emotional connection with consumers.
- Improving a product by understanding consumers need more intensely.
To capture the market, create amazing buzz for your brand, deliver quality and create a superior consumer experience. The best possible way is by planning a Digital Marketing Strategy for your brand and clearing your Branding Concepts.