Color in Branding: Blue

Blue color psychology – with red and green, blue is […]

Blue color psychology – with red and green, blue is the third primary color in the RGB system. In many surveys blue comes out as the most favorite color of people. The color has good spreading properties and the vast sky and the sea stand a witness to it. Blue signifies open spaces and its coolness.

Blue color is also associated with trust, sincerity and is used greatly by tech and finance companies for branding. Many airlines use blue in the logo to build trust with people who fear flying. It also makes them seen as a safe brand. It represents confidence, intelligence, imagination and faithfulness.

Blue is also associated with the working class people as the phrase blue collared jobs. Historically blue was also associated with barbarism or bravery. The picture of Mel Gibson in brave heart comes to your mind?

Blue Color Psychology

The color blue shows confidence and importance. That is why it is worn by corporate businessman and police officers. It also signifies intelligence and you will find most tech companies logo to be in blue.

Blue is an imaginative color and the phrase “out of blue” says the rest.

On the other hand, it is also depressing in nature. Pablo Picasso painted his paintings blue under depression and made the weeping guitarist. It can also resemble stubbornness and an aloof nature.

Blues in jazz refers to the melancholy as “having the blues”.

Shades of blue and their symbolism

Light blue:

With a good amount of white (represents purity); the light blue shade looks more peaceful, soft and understanding.

Dark blue:

A dark shade brings out the seriousness of intelligence in blue in form of professionalism, power, knowledge and integrity.

Cultural usage of blue color

Signifying reliability and trust, blue is police uniform color used in many places. In the 18th century military uniform were also blue. Air Force divisions all over the world have the aircrafts painted blue.

In Islamic countries, blue is the second most preferred color after green.

Impact of blue on you

Blue calms the mind and feelings unlike red color which excites it. It is the least appetizing colors as it is not found in food as such and goes on to slow our metabolism system. Due to this calmness and coolness, you are able to express yourself more easily and communication improves remarkably.

Imagine the conference room having red colors in it. The discussions will tend to be argumentative and heated conversations will be regular.

Brilliant blues make you feel dynamic and can bring in drama in context. The blue color also makes one look uncaring or insensitive at the time.

Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author

Content writer for Yocreativ
YoCreativ
★★★★★

While the truncheon may be used in lieu of conversation, words will always retain their power. Words offer the means to meaning, and for those who will listen, the enunciation of truth.

Recent Posts

To Top