Link building strategies 2020 – We all know that we need to just play by the rules when it comes to Google and hence, black-hat strategies like paid links or comment spams do not work. But, backlinks when done right can let Google shine its light upon your website.
Link building was once based on quantity, but it is now based on quality, and it is definitely a gradual process. Links are known to be the most essential if you want to rank #1. Several marketers also believe that ranking without the links can be truly hard. The core algorithm of Google is very much based on links, and that has never changed.
The web pages on which you build links and the quality, as well as the authority of such pages, will determine how well you will rank in the Google search results. Let us know have a look at some of the best link building strategies you can implement right away!
Link Building Strategies 2020
It is ok to ask for backlinks
If you are a beginner and are looking for a decent way to build links, you can ask your friends or family to backlink (if they have a website or a blog). You can ask for in-content links and not links that show up in the footer or the sidebar.
You also need to make sure that you choose a website or a blog relevant to your niche for link building. Link building, when not done right does not have an impact and can at times cause negative results as well.
Take Time to Build Relationships
A good relationship with bloggers of similar niche can help you build good backlinks. There are quite a number of ways you can increase your contacts. Be an active participant in social media groups or forums and connect with likeminded website owners or bloggers.
You need to make the very first step and start being a regular contributor by sharing relevant posts, commenting and adding contextual value in discussions. When you participate in online communities, you are not only updating yourself with the latest happenings and trends in the industry but are also gaining a few healthy backlinks. You can also connect with people who share the same passion as yours.
Do you know that testimonial link building can be a “win-win” scenario for both parties? Several businesses provide you with an opportunity to share your feedback about their products or services, and this is something you do not want to miss!
While the business owners can build trust among their customers, you can obtain a backlink and good traffic from that site when you leave a testimonial with your web link in it. You can send an email to a business website about a testimonial you wish to provide and trust us, such emails have a better approval rate when compared to the regular backlink request emails.
While the business gains a testimonial, you get a quality backlink! Win-win isn’t it?
Create a Blog
If you have a business website and want to create quality backlinks, you can create a blog and use it for link building. But do not just start a blog, add a post and a backlink to your website and leave it unattended. If you do so, you are wasting your time and might have created a risky backlink.
Make sure to keep the blog active and alive and add informative posts to it. Create industry-specific posts that are crisp, clear and informative. You need to focus on creating a blog that would gain authority and has well-structured content. Readers would love to link to such blogs, again and again, giving you quality backlinks.
While posting quality content on article directories can do the trick, you also need to know that there are several online that have absolutely no value. Such online directories have been excluded from Google search. Make sure you do not list your website on such directories.
But every online directory is bad. You need to choose one that not only lets you post a link back to your website but has useful information for visitors. You can pick the best from niche directories or the directories that are attached to various informative websites. When you list your business when such article directories, the website gets indexed easily, thus improving its visibility online.
Write an Excellent Guest Post
You can find many websites or blogs that accept guest posts. But, before you choose a platform to get your article published, you need to keep certain points in mind. They are,
- The website or the blog needs to be relevant to your niche.
- Always write an informative article and not about your company and its greatness.
- Keep the article interesting and focus on quality.
- Do remember that a poorly written article can hinder your reputation.
You can also check the power and the trustworthiness of a domain using various online tools. Evaluate the domain before going ahead with link building.
Take Time and Recover all your “Dead Backlinks”
This might sound like a huge task, but it is one of the most important link building strategies of all time. You can use an online tool to find broken links to your website. This can occur of a link is misspelled or if you have changed the location of a post or a page. The backlinks in such cases can cause a 404 error.
Such issues are common when you have moved your website to a different domain. It is important to re-direct such links to a different page.
Turn the Mentions into Healthy Backlinks
This can be an easy way to gain new and quick backlinks to your website. If someone has already written something about your product or services, but have not linked back to your website, you can contact the webmaster and ask them to do so. By doing it, you are just converting a mention into a quality backlink.
Newsletters are often ignored by many, but they can be quite beneficial when used right. You can publish an informative newsletter to catch the attention as well as the awareness of your visitors or clients. If you share quality and informative content, the possibility of it getting shared is more. This not only increases traffic but also increases the number of backlinks.
Make Sure of InfoGraphics
Some readers prefer infographics to content as they find it easy to understand the information visually. Many use infographics as a part of their link building strategy, and it has indeed shown impressive results.
If you have shared a visually appealing infographic, there are chances that it gets shared by readers. Most of the time, the webmasters link back to your website, but if it is not, you can simply ask them to do so. You can as well make sure of the “Google reserve image search” option to check where your infographic has been used.
It always helps to build quality links to your website. But, it is also important to do a complete audit of your website and disavow the existing spammy links if any. While there are several tools online, you can always use the help of experts.
If you want to have a website that ranks well and will always stay free from any penalties, you certainly need to take care of your link building strategies. Several websites get spammy links almost every day, and to stay ahead of your competitors, you not only need to protect your websites but also have SEO as a “long term agenda.”
If you wish to increase the visibility of your website and wish to build quality backlinks, give our experts a call!