Businesses try to be innovative and different from competition and make the brand premium. There are plenty of business out there that deliver the same content as of yours. In order to be successful in this enormous crowd it is important to be different and stand out. Branding helps you in achieving it which we’ll cover in a different article, apart from branding the other important aspect to achieve this success is using info graphics appropriately. This article covers the info graphics segment from the start and will guide you to a depth analysis.
how info graphics help in promoting a business?
1. Effective SEO tool
A well designed info graphics when shared on relevant websites builds up links that Google picks up and rewards you perfectly by increasing your index ranking in their search engine which will in turn promote your business immensely. This is due to google algorithm which identifies the SEO friendly contents and rewards websites with natural links. It is to be noted that info graphics should not be used inappropriately as google considers them as spam which will bring a bad impact over the website.
2. Relatively cheaper
Info graphics designing is comparatively cheap as it can be done “in-house” in almost negligible cost. After creating a great info graphic you can share it via email or across various social media platforms. There are some sites which provides info graphics templates for free or a small amount of fees. Sounds like dream come true.
3. It’s engaging
It is a known fact that human mind receipt visual more easily than pure texts. Info graphics catch attention of the viewers and increase their engagement level which results in high chances of it being shared. Good info graphics can even make your post, page or blog go viral. With fierce competition among advertisements to catch public attention only text based content is definitely not going to help.
Human psychology says that plain words do not interest people when they are busy while visually appealing information catches attention. Visual center of brain responses better to image stimuli triggering response and memory retention. You will definitely gather more eye balls and increased social shared.
Instead of just words, road signals carry symbols.
Promoting your info graphics can also promote your business and needs to be pushed accordingly.
Ways to promote info graphics
a. Make it easy to share
Simply providing shareable buttons on the website will do the work for you linking the post to various social media platforms for instant share. Asking user base to share them freely can also be a big help. Simple lines like “please share and like “or “share if you like” can be used. Mostly sharing is undervalued, but stats show that sharing is a major traffic generator for many websites. People do really share if they like it. Just try providing a sharable button and see the change.
b. Make it search engine friendly
Use keywords sporadically throughout and optimize it according to search engine. You can use Google AdWords to find keywords related to your field of info graphics. A search engine friendly info graphic gathers more traffic and hits. It is the best way to widen your horizon.
c. Embed code
Embedding codes are also a good way to enable sharing across platforms. Provide HTML embed codes so that viewers can easily use it to embed your info graphic into their blog, page and post. The ultimate motive is to advertise the content so that it reaches the maximum number of people.
d. Make a video
Make a video promoting your work, add music, some jingles. Promote your info graphics via this video and share it on Facebook, you tube and twitter. As previously discussed visual content reach the audience much faster. Hence promoting the info-graphics in video format will provide you un imaginable returns. You can also submit it to influential bloggers and request them to share it. As these bloggers have already created a huge visitor base, it will be easier for you info-graphic to reach a wider range of audience. Doing such aspects will make you definitely rise up the ladder within short time.
e. Make use of directories
Submitted your info graphics to online directories like SEO infographic.net, infographicdirectory.com etc that will definitely help your info graphics to be found.
The more you spread your info graphics the more likely it is to be seen. Your traffic will increase directly affecting your sales and raising your business profitability. All a website aims is to reach a wider audience and to provide them or showcase them the content they have created. According to SEO norms it is mandatory that a website should use all the available content forms in its website like info-graphics, videos, plain images, textual content. Among these, info-graphics are considered to be a game changer as it can provide the content that the visitor wants without losing its mark in the search engine ranking. Hence the last and most important word of advice. Try to use as much info-graphics possible but with relevancy to make your website rank high in the search engines.