We all are aware of the phrase – Content Is King, but not everyone is aware of how hard it can be to write intriguing blog posts. In order to keep the reader interested in your content, it is important to structure your writing. This not only helps to create appealing content but can help grasp the attention of the readers.
A blog or an article needs to have enough headings or subheadings, and the paragraphs have to be short and clear. Remember that if your reader likes your blog, he/she will not only come back for more but will share or tweet about it. This, in turn, increases the rankings of your website.
If you have started a new blog or wish to include some informative blogs on your existing website, you need to focus on writing interesting and SEO friendly content. So, how to write SEO friendly blog posts that are captivating too? Does this sound conflicting?
Well, if you have to write a readable blog post, that is SEO friendly as well, you need to use the right keywords at prominent places. Do not over-use the keywords as it can hamper the text readability, and this is something you certainly don’t want!
Let us in this post learn a few tips to write interesting and SEO friendly blog posts, making sure both your goals go together. But, before you start writing, make sure to do your keyword research.
Tips to Write SEO Friendly Blog Posts
Remember that above everything, the blog post you write needs to your best piece of writing. Do not go ahead with whatever comes to your mind. Instead, do some research and take help! There are some rules you can follow, and some of them are mentioned below.
Think and Do Your Research before Writing
Before to start writing your blog post, think about the message you want to convey. Are you trying to answer a question, or do you wish to share something with your readers? Understand the purpose of your blog post before you begin writing.
Structure Your Content
Like mentioned before, every blog post you write needs to have a clear structure. Make sure the blog post you write has,
- A good introduction, which introduces the reader to the topic
- A body, which talks about the main topic
- A conclusion, which provides an overall summary.
You can start by writing down what you wish to write about in these three segments. Now that you have an idea of your blog post let’s begin with writing.
Every writer uses paragraphs, but not everyone has the ability to use it well. You do not want to use long, never-ending paragraphs, but at the same time, do not start a new sentence as a new paragraph.
Each paragraph of your blog post needs to convey an idea. Make sure each paragraph does not exceed 4-5 lines. If you need to add more sentences, you can use more paragraphs.
Headings if used smartly, can structure the whole article well. Headings not only help with your article’s readability but are helpful for SEO too. Google uses headings in the content to grasp the topics, especially when the post is very long. This can thus help improve your ranking. Readers can easily find their way via the blog posts using the headings and subheadings you provide.
You can also use some keywords in a few headings or the subheadings of your blog posts for SEO purposes. Do not use keywords in every heading; otherwise, the text might look very unnatural.
The Signal Words
Writers use signal words as they help readers scan through the text easily. These when used appropriately, add a structure to your content but also help readers grasp the main message. Some of the examples of signal words are “finally,” “for this reason,” “indeed,” etc.
The Length of the Blog Post
The blog posts that you intend to write need to be of at least 300 words. Remember that Google loves long articles. However, do not just get carried away with this fact and write very long articles that are hard to read – these can scare your readers. When you are writing long articles that are more than 700 words, make sure to use the focus keyphrase a few times.
Add a Link
If your website or a blog has contents related to your current post’s topic, you can link them together. This makes your content look stronger and reflects that you have authority over the subject you are writing about. The link structure is equally important for the website ranking as well. If you are not aware of how to do the same, you can always rely on digital marketing companies in Gurgaon.
By adding content from time to time, you are actually telling Google that your blog is very much active and alive. Google does not crawl inactive websites as often as it crawls the most active ones. But, do not just post anything to stick to your schedule. You can post one or two high-quality blog posts that very well fit the search intent of your readers.
Use an SEO Plug-in
If you are using a CMS for your blog or website, you can use an SEO plug-in that helps you write SEO friendly content. The plugins not only check your content for the use of keywords but also checks the alt text and the Meta description as well. You can thus create an SEO friendly post and increase your website’s ranking.
A Final Word
Websites or blogs can no longer survive the competition without the use of SEO. Every content posted online needs to be readable, well-written, and SEO friendly. Quality content remains the king and gives you a lot of likes, shares, pins, tweets and loyal customers. Follow the tips mentioned above to write good and SEO friendly blog posts!