Google offers a wide range of tools and portfolios for you to work with. These tools or techniques can be invaluable resources for webmasters, content designers, web marketers, digital marketers, etc. You have already come across Gmail and Google Drive. Gmail helps you send and receive emails. While Google Drive helps you save important documents in zipped or compressed folders. However, for the e-commerce store owners, what does Google provide them?
Here comes the interesting twist to the entire thing. You have Google Ads or paid sponsorship ads that add visibility to your chain of businesses. Google Analytics is a tool that helps you assess conversion rates. In other words, to determine how many web users convert into prospects or customers. Likewise, you have another enhanced tool developed by the team of engineers at Google. This is named Google Search Console.
Here Comes The Complete Definitive Guide to Google Search Console.
What do you understand by Google Search Console?
Google Search Console is an effective tracking tool that monitors the performance of your web page. This is done in conjunction with Google search results. You, therefore, get better insights into how Google views your site as such. This way, you can improve your site and add value-addition elements to it.
How does the tool help your site with better rankings at Google?
Tracking site data: The search console thoroughly analyzes your site’s performance. You can see how the pages appear at Google searches. You can also determine the queries of web users who type results for your pages. How often does that happen? You can use the tool to figure out the same.
Optimizing Content: You may have several e-mail ids with different pages or sources of content, and the tool makes it easier to track these IDS. You can quickly troubleshoot and resolve ID issues. Then, you can re-index content using the same platform.
Indexing: The Google Search Console allows you to respond to indexing, spam or other complex issues. This is made possible in a streamlined manner. You can nip out problems at their buds before the performance of your site is impacted badly.
Site enhancements: These happen via introducing newer elements to your site. The Search console also ensures that the apps work correctly. What do you think the elements relating to enhancing the site performance are? These are the creation of data in a structured manner and including Accelerated Mobile Pages. AMP supports the mobile compatibility of the site.
Here, we have a brief understanding of how one simple application can work wonders to improve your site.
How to set up a Google Search Console?
Setting up a Google Search Console is quite simple. You just have to follow the series of instructions as given below:
- You must log in with your G Mail Account. If you don’t have one, you will have to create one.
- You can use the same credentials to operate your Google Analytics Account. Else, you can capture the details with the user id and password you separately use for your Analytics Account.
- Now head to the Google Search Console Home Page.
- Click on the “Add a property” button. You can find this button at the top of the page.
- You must now enter the URL of your site. If the URL of your web page, for example, is https://www.abc.com, kindly enter the same.
- Now, click on Continue.
- You need to verify your site. This can be done in one of the four ways.
- Do you have access to the root of your web file? If yes, you can upload the relevant HTML file.
- Do you manage the hosting all by yourself? If yes, you can verify your web account using your very own hosting provider.
- Do you have a Google tag manager that you have installed? Then, you can verify your account using Google Tags.
- This is the quickest and well as the easiest. You can verify your account using the Google Analytics Tracking ID.
- Once your business account or Business URL has been verified, you can start tracking the performance of your site.
Explore the features of Google Search Console
Now that you have set up the all-new Google search console, things become way easier. You can track conversions using the varied range of options the tool provides you with.
Shall we have a deeper insight into the same?
- Clicks: Using the Search Console tool, you can measure the number of clicks. Click represents the number of times a searcher clicked on your web page. This is in conjunction with a specified query he/she had in mind. Likewise, you can measure the clicks of several web users who tried to view your site.
- Impressions: What do you understand by the term ‘Impressions?’ Impressions refer to the number of times a page from your site appears on a Google SERP. The figure represents the number of impressions, a page gets for a query.
- Click through Rate or CTR: CTR refers to the percentage of searches that see impressions on your web page and the number of prospects who go on to click it. Say, for instance, your web site has received 10 impressions, of which one web user goes on to click it. Your CTR would be 10%. You can assess the CTR via the Google Search Console tool.
- Average position: Where does your content or search queries get positioned? Does your site arrive on the first page? Or is your site crawled on the fourth page of Google search results? This is what you can understand as the average position of your website on a Google SERP.
- You get evaluation reports or performance reports thrown up by the Google Search Console team.
What kind of data can you effectively index using the Google Search Console tool?
You can index info and capture data related to
- FAQ section
- Fact Check
- Job postings
- Q & A Page
- Recipe section
- Product descriptions
- Logos, and so on
Metadata with metadata tags must be clearly used so that the Search Console segregates queries searched for, under one of the foretasted categories.
You now have a complete definitive guide to Google Search Console. Now that yow how you can use Google Search Console, it is time you go ahead and set-it-up on your website. If you are unsure about the process yet, do give our experts a call to assist you better.