Appu Ghar Gurgaon

THE CLIENT and Journey

  • Appughar creates unforgettable memories for our guests. Our park boasts various attractions, from slides to calm relaxation zones, ensuring a vast water park for everyone. Spread over 12 acres, it is one of the most visited amusement parks in the town, filled with thrill waterslides. Spend the brightest days of summer having fun at Appu Ghar Gurgaon.

  • Dive into adventure with our thrilling slides, including the heart-pounding falling Wave, the twisting and turning Cyclone, and the exciting Rush waterfall. For those seeking a more relaxed experience, our Lazy waterfall rides offer a relaxing float through a lush view. Promoters Mr Arun and Mr Mahesh As it is handed over to multiple owners, it's complicated to access and work on its digital platform, as there is no fixed ownership. Also, many stakeholders are working on each platform.

  • Also, Yocreativ has managed celebrity events online in a very short time. The last ownership was not smoothly transferred, so we also had to take care of legality.

THE OBJECTIVE

  • To have daily online ticket sales and visitor - at least 3500 +
  • On the weekend and celebrity visit, per day ticket sales and visitors should be 5000+

THE CHALLENGES

  • → The waterpark was freshly opened after 3 years (post covid). Big question, how to get traffic and ticket sales.
  • → Water park attendance and online traffic can be heavily influenced by seasonal changes, weather conditions, and school holidays. During off-peak seasons, maintaining consistent website traffic and engagement poses a challenge.
  • → Many promotions and offers related to water park visits are often seasonal or tied to specific events, which can make it difficult to maintain consistent revenue and engagement throughout the year.
  • → Customers expect seamless online experiences, from browsing and booking tickets to accessing information about rides, amenities, and safety measures. Meeting these expectations while delivering a user-friendly and visually appealing website can be challenging.

Services we provided

    • → Website enhancement and maintenance

    • → GMB

    • → SEO

    • → Google Ads + Youtube

    • → SM - FB and Instagram

    • → Influencer marketing

    • → Daily Leads

    • → Manage Appu Ghar team

    • → Celebrity management - Astha Gill, Spana Choudhary, Pranjal Dhaiya, Master Salim etc

    Enhance search engine optimization (SEO) to improve visibility in search engine results pages for all our target audience in Delhi NCR.

    ON-PAGE SEO

    Implement some useful strategies such as images and videos to attract more visitors. Collaborate with influencers and industry partners to reach broader audiences and drive referral traffic.

    THE SOLUTION

    • • We ran aggressive Google, YouTube and social media ads.
    • GMB was not in Appughar’s ownership team. With regular coordination with Google and we took the GMB’s control and ownership for AppuGhar, and started working for the local audience.
    • • Tracked key metrics such as website traffic, conversion rates, and customer demographics to identify areas of improvement and measure the effectiveness of growth initiatives.
    • • Keep the movement very fast. Even on the shortast not of the event or celebrity visit (in AppuGhar). YoCreativ team make/arrange all the digital logistic in place.
    • • We are focused on On-page SEO for targeting the audience.
    • • Worked with large group of influencers for quick awareness
    • • Fix the URL Structure
    • • complete proper Internal Linking of all service pages and blogs
    • • Image Optimization ( Fix All nacked Link with text path )
    SEO Activities
    • •We resolved 404 error pages.
    • • Make sure your website is secure by installing an SSL certificate.
    • • Created a logical site structure and included relevant anchor text including targeted keywords where appropriate.
    • • Pushed most relevant keywords through SEO Onpage and Off-page

    THE RESULT

    • 1. Made a successful summer season for the Appughar Water Park
    • 1. Made a successful summer season for the Appughar Water Park
    • 2. We ensure the waterpark run on full capacity, per their objective. We had achieve
    • → Online weekly Views (All Channel) - 4M+
    • → Online weekly impression (All Channel) - 1M+
    • → Online weekly Website Click - 50K
      • Snaps